Demystify Your Market!
When business owners tell me, “they tried this form of advertising once and it didn’t work for them.” I know without asking that zero market research was done prior to the campaign. You see if you know what the general consensus is regarding your product and services, in the areas your are about to promote to, then your campaign will be successful. Why? Because you are now furnishing what your prospects said they need and want regarding your products and services. If your neighbor says “I want a company that has been around at least 20 years and can provide me with many references.” Now deliver that message to your neighbor and you have increased your chances of getting that job dramatically.
Truly, the proper way to conduct advertising is with market research/intelligence work being conducted prior to the marketing or advertising campaign.
The data gathered will tell you:
- Which medium of promotion your prospects would like to receive.
- What they think of your type of service or product. This can likes or dislikes.
- What would make them purchase from one company vs. another?
- How much would they expect to spend on such a service or product?
Only with this data, can a proper flier, a radio campaign, or a website be successfully created.
The means of market research are:
Online Competitor Analysis
Online Competitor Analysis to find out the strategies your competitors are employing on the internet.
Real Phone Surveys Done
One on one surveys on the phone, targeting the exact areas you want to promote in! Also getting the people attitude on the survey questions asked.
Intercept Surveys Done
This is where a team intercepts people, in the target areas of where you want to promote, and ask passerby’s questions in person.
Online Surveys Done
Online surveys to acquire a general consensus on a product or service. This reaches the broad public from other locations.